Click to Mail
Transform website visits into personalized mailbox deliveries with Click to Mail marketing.
Boost response rates by up to 5X and reach prospects where digital ads can’t follow – right in their homes!
Keep Your Business Top of Mind
Send postcards to your leads within days or hours of their visit, ensuring your business stays fresh in their minds. This quick, targeted approach enhances engagement and maximizes the chances of conversion.
Make Your Business Stand Out
A physical gesture can go a long way in a fully digital world. Help your business stand out by engaging in a marketing strategy that feels personal and creates more trust and intimacy between you and your leads.
Retarget Qualified Leads
With Click to Mail, you can choose the exact criteria to retarget qualified leads interested in your services. You will be able to target and exclude specific leads by their demographics, behavior, etc.
Maintain Budget-Friendly Flexibility
Manage your campaign with ease by setting personalized limits. With options to control how many postcards are sent daily or monthly, you can ensure cost-efficiency while achieving your marketing goals.
How Does Click to Mail Marketing Work?
Click to Mail marketing works by capturing the visitor’s IP address and checking for a match to their physical address. If a match is found and the prospect meets your predetermined qualifying factors, a retargeting postcard is automatically mailed within 24 hours.
SET UP YOUR RETARGETING TRACKING: We'll help you set up a tracking tag on your website and choose which visitors to send postcards to. You can target or exclude specific pages, set a geographical area, and suppress against a customer list. You can also set daily and monthly limits and decide whether to re-mail prospects who return to the site later.
SET UP THE QR CODE AND MAILER STRATEGY: We will create a custom QR code to track unique QR scans from the postcards. These postcards can be used in conjunction with a specific ad campaign, targeted to just one service, or generalized to the entire website.
CREATE YOUR POSTCARD RETARGETING CAMPAIGN: We'll create a 6x8.5" postcard design tailored to the targeted visitors and optimized using the 12 points of a successful design, which we have discovered after running campaigns for thousands of businesses nationwide.
LAUNCH YOUR CAMPAIGN: Once you approve your setup criteria and the design(s) you will be using, your campaign will go live. Visitors will immediately begin matching to physical addresses and receiving targeted mail pieces.
ANALYZE YOUR ACTIVITY AND RESULTS: Your Click to Mail activity and results will be tracked and displayed in your easy-to-read dashboard. You'll be able to see how many cards were mailed, when they were mailed, and QR code activity.
Help Anonymous Website Visitors Take the Next Step
How many of your website visitors come and go without ever giving you their contact information? What if you could follow up with them by sending retargeted direct mail pieces right to their USPS postal mailboxes?
With Click to Mail, you now have the power to send real printed postcards to those leads who were really close to converting.
Give Personalized Attention to Your Potential Customers
Direct mail retargeting creates a meaningful connection by showing your leads that you truly see and value their interest. When a potential customer receives a postcard tailored to their needs, it feels intentional and personal, setting your business apart.
Unlike impersonal digital ads, a physical postcard fosters trust and builds a sense of care as it lands directly in their hands and engages them in their everyday life. This tangible gesture strengthens the bond between your business and your audience, making them more likely to feel connected to your brand and take the next step.
Request your custom strategy call
We are not a cookie cutter, one-size-fits-all marketing agency. We approach your business as a unique reflection of your brand and what sets you apart from your competition. Purely Digital Marketing has a unique ability to identify the missing puzzle pieces, craft a strategy and execute strategically and carefully.
Gain clarity on a call with one of our experienced Strategy Specialists.
Don’t Fall Behind: Power Your Marketing Efforts With the Latest Technology
AI has dominated the fields of proofing, automating, organizing, and streamlining processes. That is why, at PDM, we are more than ready to take advantage of the technology that’s available with our AI marketing and advertisement services.
Don't Just Advertise: Dominate With AI.
Want to take your digital marketing to the next level? Our AI-Driven Digital Advertising is designed to put your brand in front of the right audience at the perfect time. What are you waiting for? Tap into game-changing advertising strategies with AI.
Frequently asked questions
Can the campaign go over my budget?
No.
After you set the criteria for your desired leads, you will also set your budget criteria. Because you can set both daily and monthly limits, even if your desired audience visits your website, the campaign will not send them a postcard if it means going over your budget limits.
Why is Click-to-Mail a valuable marketing tool?
Click to Mail stands out by bridging the gap between online interactions and offline engagement. This personalized, direct mail approach creates a tangible connection with the audience, making your message more memorable than digital ads alone.
How will I know Click-to-Mail works?
The specific link and QR on the postcard will make converting leads easy to track. Paired with our easy-to-read dashboard, you’ll be able to keep up with the entire process.
How do I know which campaign is right for me?
You won’t have to do it alone: Our marketing strategists will help build the right Click-to-Mail strategy according to your budget and goals.