Frequently Asked Questions

Yes! For small updates, such as content or images, we offer one update per month as part of our management plan. Larger updates or design changes can be done at an additional hourly rate. We’ll also provide support if you have questions about managing your website. If you ever need to make changes to the website, we offer an easy-to-use ticket system that allows you to submit the change along with any documents and will keep you updated on the progress of the request. Simply click the “support” button at the top of our website.

Pricing for a basic local business website starts at $3,500. This includes all the features mentioned, such as up to 8 pages, local SEO optimization, responsive design, and more. Costs may increase based on additional requirements or complexity.

You can get started by scheduling a consultation with us. During this consultation, we’ll learn about your business, and your goals, and create a tailored plan for your new website.

Yes, we create content for any niche. For each client, we conduct thorough research to ensure that the content we create is relevant and aligned with their specific industry and audience.

Yes! We create custom video content for all social platforms, featuring your own footage or a combination of stock footage and graphics.

We can create content using both stock images and client-provided assets. While we don’t require logos or product images, we recommend obtaining these to ensure the branding is represented correctly.

Yes, you will have full access to the content through our dashboard, and we will send you reminders when content is ready for review and approval before posting.

While we don’t offer pauses, you can cancel a campaign at any time with a 30-day notice. We can also reinstate an account within a 3-month period if needed.

We deliver content on the 15th of each month for the following month. To ensure timely content creation, we ask for any assets and requests by the 10th of each month.

Google Maps SEO, also known as local SEO, focuses specifically on improving your ranking in Google Maps results. Unlike regular SEO, which targets overall website rankings in search engine results pages (SERPs), local SEO is more focused on ranking higher for location-based searches, helping businesses connect with local customers.

Your business may need a Google Maps Takeover if:

• You are not ranking well in Google Maps.
• You want to generate more phone calls and website visits.
• You have reached a plateau in your current rankings.
• You are a new business trying to establish a presence.
• You are opening additional business locations and need local visibility.

Our goal is to rank your business as far out from your physical location as possible. The higher your business ranks on Google Maps, the more likely you are to receive phone calls and website traffic. However, ranking results depend on the competition in your area, and we aim to extend your visibility as much as possible.

Typically, you can expect to see an increase in phone calls and website traffic within 60 to 90 days of starting the campaign. However, results may vary based on competition and other factors.

No, we cannot guarantee specific rankings. Google’s algorithm is constantly changing, and ranking depends on various factors such as location, competition, and search relevance. While we aim to improve your rankings, we never use guarantees when it comes to specific outcomes.

Google’s algorithm for local search prioritizes three main factors:

1. Business name – Your business should reflect what you do.
2. Location – Your physical location and proximity to the searcher.
3. Relevance – The services you offer should match what people are searching for.

• Month 1: We’ll onboard you, perform keyword research, optimize your Google My Business (GMB) listing, post GMB updates, and set up tracking and reporting.
• Month 2: We’ll focus on website content optimization, off-site article creation, title tags, meta descriptions, and citation cleanup.
• Month 3 and beyond: We’ll continue GMB posting, photo uploads, citation building, and backlink creation while running regular audits and reports.

We conduct regular audits, competitor research, and ongoing optimizations. Our team constantly adapts to Google algorithm changes and keeps your website updated with optimized meta titles, descriptions, and backlinking strategies. We also ensure that your GMB listing remains accurate and fully optimized.

While Google is our primary focus, we also extend our SEO efforts to other search engines such as Bing and Yahoo to maximize your business’s overall visibility.

After the initial setup, we continue to:

• Post weekly updates to your GMB.
• Upload and optimize images weekly.
• Create new questions and answers on your GMB listing.
• Build new business citations and backlinks.
• Perform ongoing audits for broken links, toxic links, and website errors.
• Adapt to changes in Google’s algorithm.

We take a Google Maps first approach, prioritizing local SEO because most phone calls and website visits are driven through Google Maps for local businesses. Our expertise in this area allows us to focus on what really works for businesses looking to increase local visibility.

Google Ads help you reach potential customers at the moment they are searching for products or services like yours. With precise targeting options and real-time analytics, you can maximize the return on your advertising spend, increase traffic to your website, generate more leads, and boost sales.

Google Ads can benefit any business, whether you’re a local service provider, an online retailer, or a national company. It works particularly well for businesses looking to capture high-intent customers who are actively searching for your products or services.

The cost of Google Ads depends on your budget and industry competition. Google Ads operates on an auction system where you set a maximum bid for how much you are willing to pay for a click. We recommend starting with a minimum budget of $1,000/month, but we can adjust the budget based on your specific needs and goals.

We use Google’s advanced targeting options, including location, demographics, and user behavior, to ensure your ads reach the right audience. Additionally, we optimize your campaigns by using keywords relevant to your business and industry to attract users who are most likely to convert.

• Google Search Ads appear at the top of Google’s search results when users search for specific keywords.
• Google Display Ads appear on websites across Google’s Display Network. These ads are more visual and help increase brand awareness by reaching users while they browse other websites, watch YouTube videos, or use apps.

Google Ads can start generating traffic and leads as soon as the campaign is live. However, for optimized results, we typically need 2-4 weeks of data to adjust targeting, keywords, and bids for optimal performance.

Yes, we offer ongoing management to ensure your campaigns are continuously optimized. This includes adjusting bids, adding or removing keywords, creating new ad variations, and refining targeting strategies to improve performance.

Absolutely! Google Ads works well in conjunction with other digital marketing strategies like SEO, Facebook Ads, and email marketing. Combining efforts allows for a holistic approach, ensuring your business has a strong presence across multiple channels.

At Purely Digital Marketing, we focus on delivering results that align with your business goals. Our team is experienced in running data-driven Google Ads campaigns designed to maximize conversions and minimize wasted ad spend. We take a personalized approach to each campaign, ensuring that your ads reach the right people at the right time.

Getting started is easy! Simply fill out our Business Marketing Survey and schedule a consultation. We’ll discuss your business goals, target audience, and budget to create a tailored Google Ads strategy that delivers results.

Our ads will run across what is known as the available web. This means anywhere your next customer might be browsing the internet outside of “walled gardens” – things you must sign in to like Facebook or Tik Tok. So, if your next customer is reading the news on Yahoo! Or checking out the stock market, reading a recipe blog or playing a game on their phone, they may see your ads. Our ads run across roughly 85% of the internet, which means that if your targeted customer is using the internet in any fashion, laptop, desktop, iphone, etc., we will get your ads in front of them. 

Native advertising places your brand right within the browsing habits of your next customer. When they’re reading the news, checking the stock market, following their favorite NFL Team, or on their favorite app, your ads will be right alongside their chosen content drawing them in. Oftentimes, these ads almost resemble content from the site itself. Which is different than Display Ads. 

TV3 is a step beyond OTT, Connected TV, or Streaming Video reaching all 3 platforms. We are able to target custom audiences for your TV3 campaigns just like all other offerings, ensuring that your video ads reach the right viewers when they’re most engaged, creating a powerful, TV-like experience that is data-driven and measurable down to the website click. Whether on Roku, Hulu, DirectTV, Amazon Fire TV, or Apple TV to name a few, TV3 ads provide the immersive experience of television with the targeting and tracking precision of MarketStorm.

See pricing chart for guidelines. The more postcards you set your limit at the more affordable it is per postcard. You will not be billed again until we reach the number of postcards you have purchased if this is set up as an A-LA-CARTE service.

We charge $300 to get started. This includes initial design work for the postcard.

An example would be a Med Spa: We create ads using compelling before-and-after photos of their services, along with catchy ad copy. The ads drive traffic to a landing page or a Facebook lead generation form where potential clients can request free estimates. We also set up an automated follow-up system that sends texts or makes phone calls to warm up leads and encourage conversion.

A business should consider Facebook or Instagram advertising when they want to generate more leads quickly. Facebook ads are excellent for businesses that need an immediate influx of leads or phone calls, are just starting out, or want to boost their visibility. While Facebook leads are generally cheaper than Google leads, they may require stronger sales processes to convert.

Our Facebook ad campaigns follow a structured funnel:

• Top of Funnel: The ad image or video, the ad copy, and the headline. This is where we capture initial interest (Facebook is very visual).
• Middle of Funnel: The landing page or Facebook lead form, where we capture lead information.
• Bottom of Funnel: The follow-up process, retargeting ads, or Click-to-Call options, which help convert leads into customers.

We manage the entire funnel for your Facebook and Instagram ads. This includes creating the ad copy, selecting ad images, targeting the right audience, building custom landing pages, and setting up a follow-up system. Unlike other agencies, we tailor every campaign to the client’s business and location, ensuring that the landing pages are customized and not one-size-fits-all. Our goal is to deliver high-quality branding with real solutions, not gimmicky sales tactics.

We create visually appealing ads that are tailored to the needs of your business. These can include photo or video ads with engaging copy that highlights your services. We use a variety of ad formats, including image ads, carousel ads, video ads, and lead generation ads that are optimized for conversions.

We implement an automated follow-up system that can send out text messages or make phone calls to leads that come through your Facebook ads. This process helps keep potential customers engaged and increases the likelihood of converting them into paying customers.

Businesses that benefit most from Facebook and Instagram ads are those looking to quickly generate leads or increase brand awareness. This is particularly effective for service-based businesses such as painters, contractors, and weight loss clinics, where the primary goal is lead generation through special offers or free estimates.