Purely Digital Marketing | Based Out of St. Augustine, FL https://www.purelydigitalmarketing.com/ Marketing That Works Mon, 17 Jan 2022 06:01:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.purelydigitalmarketing.com/wp-content/uploads/2021/06/cropped-Favicon-Image-32x32.png Purely Digital Marketing | Based Out of St. Augustine, FL https://www.purelydigitalmarketing.com/ 32 32 Connecting With Your Audience https://www.purelydigitalmarketing.com/connecting-with-your-audience/ Sun, 03 Oct 2021 02:32:39 +0000 https://www.purelydigitalmarketing.com/what-is-an-seo-strategy-copy/ Connecting with your audience is a task that becomes more difficult every day. People are so overwhelmed by the daily bombardment of information they receive every day without their consent that they just are not up for being sold things all the time and won’t fall for those old-school marketing tricks.

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Today, we’re going to dive deep into the SEO world.

An SEO strategy, also known as the SEO approach, is the process of planning, defining, and executing a set of steps to improve search engine rankings.

Or, in other words, an SEO strategy is what you plan when you want to increase your traffic.

There are nine critical steps in an SEO strategy, which we’re going to elaborate on further in this article:

  • Create a list of keywords: SEO revolves around keywords. And doing keyword research is quite easy. One way to do it is to start typing a keyword in Google’s search field and look at the autocompleting suggestions. They make excellent keyword choices because that’s what people are searching for. Besides, the recommendations will provide you with “long-tail keywords,” which are more specific to your business, therefore have less competition, and are more high-converting. If you want to know your keywords’ search volume and competition, you can check that on a keyword tool like Ubersuggest.

 

  • Analyze your browser’s first search page: now that you’ve done your keyword research, you can start typing each one of them on Google’s (or any browser, really) search field and look at the first ten results on the first page, and keep an eye out for their common patterns. For example, the ten first results when searching for “boxing gym St. Augustine” have a Google Maps link.

 

  • Create something bold: now that you know what people are searching for and how it’s your moment to create the most amazing content ever. You can either make something different from what people can find out there or make the same content, but better.

 

  • Add a ranking factor: links are potent hooks directly correlated with the browser’s first page rankings. Backlinko has pretty nice material for “Link Building: The Definitive Guide,” which we highly recommend checking out. People tend to link to specific pieces of content in your industry, and you need to figure out why. For example, people like to link it to nutrition charts regarding the written content on diets. If you make a post on diets and pack it up with nutrition charts, that piece will rack up lots and lots of backlinks.

 

  • Optimize on-site content: there are three key things to keep in mind when optimizing on-site content – the first one is internal linking, which links from high-authority web pages to low-authority pages. Don’t forget to add keyword-packed anchor text on your internal links. The second is short, sweet, and keyword-packed URLs, which totally outpower long URLs, and the third is semantic SEO. Semantic SEO is finding terms that go with our keywords and use them in our content. If you want to know which terms go with your keywords, you need to search them on Google Images and look at the words Google suggests due to their close relationship with the topic you searched.

 

  • Optimize for search intent: this basically means adapting your user experience to people’s preferences. For example, when people are searching for women’s purses, they want to find a page with lots of high-quality pictures and little written content. So, if you sell women’s handbags and the majority of your content is written, you might want to change that and invest your resources in high-quality pictures to feature on your site.

 

  • Cool up your content: content design is crucial not only for SEO strategies but for digital marketing strategies as a whole. Make wise use of graphics, charts, screenshots, pictures, blog post banners, visualizations, and more.

 

  • Link to your page: you need to build links to your content. People use three strategies to do so: broken link building, competitor analysis, and the evangelist method.

 

  • Keep your content updated: the content reload approach is efficient, and it can increase your organic traffic by 260%. Avoid reposting old content and calling it new. You don’t need to create content from scratch all the time, either. Still, you can give a little glow up to your existing content – by adding new pictures and removing old ones, updating the data and graphics, and adding references that are more appropriate to the current times.
Suppose you want to make sure that your digital marketing strategy works out. In that case, your best bet is to hire a digital marketing agency such as Purely Digital Marketing because they will provide you with all the tools you need to ensure the effectiveness of your strategy and the prosperity of your business. Visit their website to know more!

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What is an SEO Strategy https://www.purelydigitalmarketing.com/what-is-an-seo-strategy/ Sun, 03 Oct 2021 02:16:33 +0000 https://www.purelydigitalmarketing.com/reasons-why-your-digital-marketing-strategy-may-not-be-working-out-copy/ An SEO strategy, also known as the SEO approach, is the process of planning, defining, and executing a set of steps to improve search engine rankings.

Or, in other words, an SEO strategy is what you plan when you want to increase your traffic.

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Today, we’re going to dive deep into the SEO world.

An SEO strategy, also known as the SEO approach, is the process of planning, defining, and executing a set of steps to improve search engine rankings.

Or, in other words, an SEO strategy is what you plan when you want to increase your traffic.

There are nine critical steps in an SEO strategy, which we’re going to elaborate on further in this article:

  • Create a list of keywords: SEO revolves around keywords. And doing keyword research is quite easy. One way to do it is to start typing a keyword in Google’s search field and look at the autocompleting suggestions. They make excellent keyword choices because that’s what people are searching for. Besides, the recommendations will provide you with “long-tail keywords,” which are more specific to your business, therefore have less competition, and are more high-converting. If you want to know your keywords’ search volume and competition, you can check that on a keyword tool like Ubersuggest.

 

  • Analyze your browser’s first search page: now that you’ve done your keyword research, you can start typing each one of them on Google’s (or any browser, really) search field and look at the first ten results on the first page, and keep an eye out for their common patterns. For example, the ten first results when searching for “boxing gym St. Augustine” have a Google Maps link.

 

  • Create something bold: now that you know what people are searching for and how it’s your moment to create the most amazing content ever. You can either make something different from what people can find out there or make the same content, but better.

 

  • Add a ranking factor: links are potent hooks directly correlated with the browser’s first page rankings. Backlinko has pretty nice material for “Link Building: The Definitive Guide,” which we highly recommend checking out. People tend to link to specific pieces of content in your industry, and you need to figure out why. For example, people like to link it to nutrition charts regarding the written content on diets. If you make a post on diets and pack it up with nutrition charts, that piece will rack up lots and lots of backlinks.

 

  • Optimize on-site content: there are three key things to keep in mind when optimizing on-site content – the first one is internal linking, which links from high-authority web pages to low-authority pages. Don’t forget to add keyword-packed anchor text on your internal links. The second is short, sweet, and keyword-packed URLs, which totally outpower long URLs, and the third is semantic SEO. Semantic SEO is finding terms that go with our keywords and use them in our content. If you want to know which terms go with your keywords, you need to search them on Google Images and look at the words Google suggests due to their close relationship with the topic you searched.

 

  • Optimize for search intent: this basically means adapting your user experience to people’s preferences. For example, when people are searching for women’s purses, they want to find a page with lots of high-quality pictures and little written content. So, if you sell women’s handbags and the majority of your content is written, you might want to change that and invest your resources in high-quality pictures to feature on your site.

 

  • Cool up your content: content design is crucial not only for SEO strategies but for digital marketing strategies as a whole. Make wise use of graphics, charts, screenshots, pictures, blog post banners, visualizations, and more.

 

  • Link to your page: you need to build links to your content. People use three strategies to do so: broken link building, competitor analysis, and the evangelist method.

 

  • Keep your content updated: the content reload approach is efficient, and it can increase your organic traffic by 260%. Avoid reposting old content and calling it new. You don’t need to create content from scratch all the time, either. Still, you can give a little glow up to your existing content – by adding new pictures and removing old ones, updating the data and graphics, and adding references that are more appropriate to the current times.
Suppose you want to make sure that your digital marketing strategy works out. In that case, your best bet is to hire a digital marketing agency such as Purely Digital Marketing because they will provide you with all the tools you need to ensure the effectiveness of your strategy and the prosperity of your business. Visit their website to know more!

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Reasons Why Your Digital Marketing Strategy May Not Be Working Out https://www.purelydigitalmarketing.com/reasons-why-your-digital-marketing-strategy-may-not-be-working-out/ Sun, 03 Oct 2021 01:59:42 +0000 https://www.purelydigitalmarketing.com/why-you-should-never-neglect-your-landing-page-copy/ Virtually, there shouldn’t be a reason for your digital marketing strategy not to work out. However, 30% of all marketers complain that their digital marketing is not working as expected. That's nuts, and we need to know what’s going on!

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Virtually, there shouldn’t be a reason for your digital marketing strategy not to work out. However, 30% of all marketers complain that their digital marketing is not working as expected. That’s nuts, and we need to know what’s going on!

Well, there are five common probable reasons for your strategy to fail. We’re going to list them here:

  • Your metrics are wrong: you would be surprised with how many companies follow the wrong indicators, whether they are their audience’s behaviors, the most popular platforms, or even their success. If you don’t want this to happen to you, the best thing to do is hire a good data analyst who can always nail it when it comes to indicators and tendencies. Believe us; this makes all the difference in the world.

 

  • You’re not testing your campaign: testing is crucial for your digital marketing campaign. If you don’t try it, how do you know it’s working? An easy way to evaluate your efforts is by A/B testing, and we highly recommend using it often to test your A and B efforts by putting them to compete with each other. The winning effort will stay, while a new one must replace the loser. Do this as much as you can, and you’ll finally get to a point when you have renewed it so much that no campaign can outperform it.

 

  • You’re not targeting the right audience: if you don’t know your buyer persona nor your ideal consumer, all your digital marketing efforts will be wasted. However, you can change this by using analytics to define the demographic of your perfect target, or conducting surveys, or using the filters that are already featured in most communication channels, to narrow down your reach until you get to your ideal audience.

 

  • You’re overly ambitious: when you aim too high, you lose sight of the actual target. We recommend using the SMART goal-setting principle, which stands for Specific, Measurable, Achievable, Relevant, and Timely. If you combine these principles with the Customer Acquisition and Retention Costs, you will be guaranteed realistic and cost-effective goals, regardless of the design of your campaign.

 

  • Remember to be patient: patience is a virtue, especially when it comes to digital marketing and expecting the results of your hard work. Maybe your campaign is working, but you have to trust the process to see results. Depending on several factors, it can take more or less time, such as how good your strategy is, how consistent you are, your competition if you’re testing your efforts or not, or if you have professional help from a digital marketing agency.
Suppose you want to make sure that your digital marketing strategy works out. In that case, your best bet is to hire a digital marketing agency such as Purely Digital Marketing because they will provide you with all the tools you need to ensure the effectiveness of your strategy and the prosperity of your business. Visit their website to know more!

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Why You Should Never Neglect Your Landing Page https://www.purelydigitalmarketing.com/why-you-should-never-neglect-your-landing-page/ Sun, 03 Oct 2021 01:33:22 +0000 https://www.purelydigitalmarketing.com/storybrand-framework-how-storytelling-helps-your-brand-copy/ Landing pages are often the least considered aspect of websites. But we are sure that, if businesses knew how important they are for their marketing strategies, they would pay them the attention they deserve.

Landing pages are simple at first sight - they have only three things: concise information, backlinks, and visuals - how hard can it be to build one?

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Landing pages are often the least considered aspect of websites. But we are sure that, if businesses knew how important they are for their marketing strategies, they would pay them the attention they deserve.

Landing pages are simple at first sight – they have only three things: concise information, backlinks, and visuals – how hard can it be to build one?
Well, knowing that landing pages are crucial for conversion, we would say that building one should be taken seriously.
Your site’s landing page is the first impression your users have of your business, hence why it’s a strong deciding factor on whether they will stick around on your website or not.

But, why?

We’ll answer to that question with an example:
Let’s say that you’re watching YouTube videos, and suddenly an ad breaks in in the middle of the video. It’s about this purse that you can use for everything, anywhere; and your interest is awakened. You click on the link to the purse’s website, and you’re redirected to a landing page. What would be better for the purse company? If the landing page is clear, catching and intuitive enough to get the user’s contact information? Or, if it showed a 404 error?
We can all agree that the latter scenario is not favorable for any purchase from that site, right?

Getting your user’s contact information is crucial for conversion, and that’s what the main purpose of landing pages is. If you can’t obtain it at that very moment, then the conversion becomes more unlikely. Its importance resides in your users’ trust. Just think about it: if you were a user and didn’t trust a company, you wouldn’t buy anything from them, regardless of how good their products or services may seem. Therefore, getting your user’s trust is the first and most important step for conversion, and the greatest proof of trust you can have from them is their contact information.

A very popular tactic that marketers use to earn users’ trust and thus obtain their contact information, is by asking it in exchange for something else, whether it is a registration on your system, a free trial, a bonification, a subscription to a newsletter, or an eBook. We highly recommend using it as the dominant element of your landing page.

Ok, but hold on for a second: why do I have to plan all this for a landing page, when I already have a homepage that has all the information about my company and products?

The answer is very simple: homepages and landing pages have completely different functions! Homepages are all about you, but landing pages are all about the user. One describes your products, services and mission, and the other focuses more on convincing the user to stick around. And, if you think about it, it makes all the sense in the world: if you were a user, you would prefer to be redirected to a simple, clear and trustworthy transition element that gives you context and expectations on the outcome of visiting your website, rather than to a busy and overwhelming homepage that does not give you any trust incentive. Remember this: if you overwhelm your users, your chances of conversion are minimal.
Taking into consideration all the things we mentioned, we can say that, if you want to increase your trust and conversion rates, designing an aesthetically pleasing, straight-forward landing page should become a top priority.
At Purely Digital Marketing, we know how important UX is to increase your conversion and ROI – and landing pages are a key element to improve your user’s experience. If you are interested in a beautifully and strategically designed landing page for your website, contact us!

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StoryBrand Framework: How Storytelling Helps Your Brand https://www.purelydigitalmarketing.com/storybrand-framework-how-storytelling-helps-your-brand/ Sun, 03 Oct 2021 01:11:11 +0000 https://www.purelydigitalmarketing.com/?p=1463 Storytelling has proven to be one of the most effective ways to engage people and persuade them into taking action.

This has become more critical than ever, with attention spans at an all time low. Capturing your audience in the first 3 seconds is all the time you have. So how do you do that?

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Storytelling has proven to be one of the most effective ways to engage people and persuade them into taking action.

This has become more critical than ever, with attention spans at an all time low. Capturing your audience in the first 3 seconds is all the time you have. So how do you do that?

StoryBrand Framework was developed by a very clever man called Donald Miller. It consists of a simple yet complex framework that helps business owners compartmentalize and simplify their message, making it digestible and entertaining for your audience. The most reliable proof of its success is the increase in sales rates of all the companies implementing it.

But, how does it work?

Well, first, because StoryBrand prioritizes the understanding of your brand’s message by your audience. And it does that by having a seven-part framework that breaks down your message into seven digestible narrative elements. It does that by writing a script using the framework as a base, which tells your brand’s story in a way that resonates with your audience; and by building a sales funnel that brings your script into live-action.

Ok, but why do we have to simplify our message so much?

That’s a good question. The human being evolved to preserve as much energy as we can, and it is known that our brains make up for 20% of all our energy expenses (in the form of ATP). Therefore, if our instinct is to save energy, logically, we won’t want to pay attention to useless information – and our brains interpret any information as useless if it doesn’t help us survive and thrive. Hence why we must make our message address the direct survival and thrive instincts of our customers.

Got it. And, what makes StoryBrand unique compared to other storytelling strategies?

StoryBrand stands out from the crowd because it is the only storytelling strategy that puts the customer as the story’s hero and not just a mere observer. Another trait of human beings is that we’re self-centered, and that’s why we’re prone to get bored when we hear a story that doesn’t involve us directly – the perfect example is when we date someone, and we don’t have a good time because all that person did was talk about themself.

But, if the customer is the hero, what are you?

In StoryBrand, the brand, instead of selling itself as the hero, will present itself as the guide that will help the hero -a.k.a the customer- solve their problems by showing them a plan that they are going to execute to achieve their goals. Cool, right?

That’s cool indeed. And how do you bring it to life with the sales funnel?

The sales funnel of StoryBrand Framework includes five elements: a one-linear piece of copy that awakens the people’s interest, a homepage wireframe that keeps your users engaged in the story in which they’re heroes, a lead-generating material (such a handy PDF), a short e-mail campaign to make sure they don’t forget about you, and a sales letter.

Now that you know the basics of the StoryBrand framework and how it helps businesses and customers “survive and thrive,” you’ll probably want to implement it in your brand. At Purely Digital Marketing, we’re familiar with the method and use it to write your copy, build your websites, and communicate your company’s message. If you’re interested in featuring StoryBrand Framework in your digital marketing strategy, all you need to do is contact us to know more!

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How do I know what type of digital marketing I need? https://www.purelydigitalmarketing.com/how-do-i-know-what-type-of-digital-marketing-i-need/ Sat, 02 Oct 2021 02:42:09 +0000 https://www.purelydigitalmarketing.com/?p=1456 You can use many kinds of digital marketing campaigns and strategies to make your business more visible; however, every company has different necessities and audiences, so how do you know what you need?

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You can use many kinds of digital marketing campaigns and strategies to make your business more visible; however, every company has different necessities and audiences, so how do you know what you need? No worries, at Purely Digital Marketing, we want to make sure you know exactly what you need to boost your sales and growth as a company, so we’re here to break down the types of digital marketing for you:

  • SEO marketing: Basically, this means creating content designed to rank your website for search engines. It includes both on-site and off-site content to see your website as relevant for your keywords in your area. This is very important when starting your business or if you have a local business.
  • Search engine marketing (can also be called PPC or Pay Per Click): This works similarly to SEO marketing; however, instead of trying to position yourself on the desired search engine, you pay the price to have ads that will place you on top of that list (if you’re doing it with Google, for example, you’ll show on the first page). If you don’t know or don’t want to know much about SEO, this is a simple and effective way to position your business right away. However, make sure you know at least a little beat of SEO when using this marketing method. Many platforms will charge per click on your ad.
  • Content marketing: This means you create content to create brand awareness or traffic growth. One of the most common types of content marketing is blog posts, but ebooks, white papers, and even infographics can help. This easy method will help you stay current and relevant to your audience and leads.
  • Social media marketing: This is probably the first one you think about when you hear “digital marketing.” This also creates brand awareness, but the primary purpose is to generate more traffic to your website. The most common platforms used in social media marketing are Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest.
  • Affiliate marketing: What this means is that you pay someone to promote your products or services on their websites, or say YouTube channels, or vice-versa (someone may pay you to promote their products or services on your website). It’s the so-called ambassador culture that could help you reach many more of your demographics.
  • Email marketing: Some classics never get old. Email marketing is crucial to seal the deal. Keeping in touch with your leads and staying top of mind is crucial. Newsletters, lead-nurturing workflows, campaign tracking, and reporting are some of the benefits of email marketing.
For your business to grow, you should be aware that you might not only need one kind of marketing. Having diverse platforms and approaches might benefit your business if you create a well-balanced marketing plan and layout. 

 And what will determine which marketing strategy you need? Your demographics. Know who you’re talking to, understand their needs, and design an action plan that will help you conquer and defeat.

 

At Purely Digital Marketing, we know precisely which type of strategy you’ll need to start reaching your desired goal. Contact us today! 

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What Makes a Good Website? https://www.purelydigitalmarketing.com/what-makes-a-good-website/ https://www.purelydigitalmarketing.com/what-makes-a-good-website/#respond Wed, 22 Sep 2021 01:33:12 +0000 https://purelydigitalmarketing.com/?p=1372 The post What Makes a Good Website? appeared first on Purely Digital Marketing | Based Out of St. Augustine, FL.

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A good website is more than just the sum of its parts. There are certain factors that you should consider when designing your website, and we’ll gladly list them below:

  • Have a fluid and clean layout: Make sure your content is not crumpled and it’s easy to follow. Take a couple of steps back and see how everything looks from a distance. Make sure your eyes don’t get tired and make sure you can follow the natural flow of how your information is displayed.
  • Write just the right amount of content: Information is essential to help customers understand your product; add too little, and people might get lost, add too much, and customers will get overwhelmed. When content writing, you should always be precise, short, and sweet.
  • Know your demographics to a T: Know who you’re talking to and how you’re supposed to address your audience. Make sure your website answers any doubts that might come to their heads before they even have time to think about them.
  • Get your branding straight: Know your brand. Understanding your brand doesn’t only mean choosing some colors and writing out your mission. Create visual codes to assist you. Knowing the feel of your brand can help you communicate so much more than what words could ever convey. Remember, a website is not only a reading experience but an entire visual one.
  • Showcase pictures of your work: Stock photos might look good, but they don’t make sales. Transparent websites help make easier sales. Let your customers see your work, open your work process to them.
  • Make it dynamic: Don’t just add buttons. Have offers showcased, don’t have everything laid down the same way, get creative with that content distribution without overwhelming your reader, find more precise ways to call them to action with your layout and content. 
  • Make sure your content is SEO friendly: Conversion is essential and will surely help you sell. However, you need SEO for customers to find you first, and you should never forget that.

At Purely Digital Marketing, we’re proud of our ability to convey your message effectively and dynamically. We want our websites to become an experience for our customers, and we won’t waste space on things that are not efficient and functional to your business. We want your website to become an organic part of your business’s life, helping you seal deals, organize yourself, and reach bigger audiences without you having to make the extra effort. Check out our work here

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