You can use many kinds of digital marketing campaigns and strategies to make your business more visible; however, every company has different necessities and audiences, so how do you know what you need? No worries, at Purely Digital Marketing, we want to make sure you know exactly what you need to boost your sales and growth as a company, so we’re here to break down the types of digital marketing for you:
- SEO marketing: Basically, this means creating content designed to rank your website for search engines. It includes both on-site and off-site content to see your website as relevant for your keywords in your area. This is very important when starting your business or if you have a local business.
- Search engine marketing (can also be called PPC or Pay Per Click): This works similarly to SEO marketing; however, instead of trying to position yourself on the desired search engine, you pay the price to have ads that will place you on top of that list (if you’re doing it with Google, for example, you’ll show on the first page). If you don’t know or don’t want to know much about SEO, this is a simple and effective way to position your business right away. However, make sure you know at least a little beat of SEO when using this marketing method. Many platforms will charge per click on your ad.
- Content marketing: This means you create content to create brand awareness or traffic growth. One of the most common types of content marketing is blog posts, but ebooks, white papers, and even infographics can help. This easy method will help you stay current and relevant to your audience and leads.
- Social media marketing: This is probably the first one you think about when you hear “digital marketing.” This also creates brand awareness, but the primary purpose is to generate more traffic to your website. The most common platforms used in social media marketing are Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest.
- Affiliate marketing: What this means is that you pay someone to promote your products or services on their websites, or say YouTube channels, or vice-versa (someone may pay you to promote their products or services on your website). It’s the so-called ambassador culture that could help you reach many more of your demographics.
- Email marketing: Some classics never get old. Email marketing is crucial to seal the deal. Keeping in touch with your leads and staying top of mind is crucial. Newsletters, lead-nurturing workflows, campaign tracking, and reporting are some of the benefits of email marketing.
And what will determine which marketing strategy you need? Your demographics. Know who you’re talking to, understand their needs, and design an action plan that will help you conquer and defeat.